"Bubble" released in simultaneous formats
January 24, 2006 Leave a comment
This is the story about a film released to theatres, cable and DVD all on the same day. I first noted the concept of early low-value DVD releases in “Theatre and DVD: Mind the Gap” and the opportunity to do a Pay-Per View deal that included a follow-on DVD in “Watch the movie tonight, "the DVD is in the mail"” Then I got crazy and advanced the possibility that you could pick up a copy of the DVD at the theatre.
It would seem those days have arrived, at least a year before I expected. Moving at the speed of data, I guess.