Watch the movie tonight, "the DVD is in the mail"

Interesting proposal from Comcast; they’re talking about offering a Pay-Per-View (PPV) movie with a DVD in the mail a few days later. The price is looking like about US$17, which isn’t far from the going rate of most DVDs.

CDFreaks just posted “Comcast proposes video on demand with a DVD follow-up”.

This isn’t far from my thinking in my “Theatre and DVD: Mind the Gap” last month. I was noticing the early releases of DVDs are typically “bare bones” (i.e., lacking significant special features), with a follow-on DVD around the holidaze. The studios get to piggyback on the marketing programs, folks like me get the DVD in our hot little hands and if the special features are good enough the next time around, I might pick up another copy.

Comcast’s idea is interesting to me, though. Instant gratification, and a DVD trophy for my shelf.

About Michael Coates
I am a pragmatic evangelist. The products, services and solutions I write about fulfill real-world expectations and use cases. I stay up-to-date on real products I use and review, and share my thoughts here. I apply the same lens when designing an architecture, product or when writing papers. I am always looking for ways that technology can create or enhance a business opportunity .. not just technology for technology's sake. My CV says: Seasoned technology executive, leveraging years of experience with enterprise and integration architectural patterns, executed with healthy doses of business acumen and pragmatism. That's me. My web site says: Technology innovations provide a myriad of opportunities for businesses. That said, having the "latest and greatest" for its own sake isn't always a recipe for success. Business successes gained through exploiting innovation relies on analysis of how the new features will enhance your business followed by effective implementation. Goals vary far and wide: streamlining operations, improving customer experience, extending brand, and many more. In all cases, you must identify and collect the metrics you can apply to measure your success. Analysis must be holistic and balanced: business and operational needs must be considered when capitalizing on a new technology asset or opportunity.

One Response to Watch the movie tonight, "the DVD is in the mail"

  1. Pingback: "Bubble" released in simultaneous formats « OpsanBlog

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