Distancing .. Physical, not Social (please)

We’ve all heard the term ‘Social Distancing‘ (link to the CDC). An excerpt:

While it may be disappointing to hear that so many sports events, cruises, festivals and other gatherings are being cancelled, there is a public health reason for these measures.

These cancellations help stop or slow down the spread of disease allowing the health care system to more readily care for patients over time.

They do. Think of crowded bars, cozy restaurants, queues at checkout lines .. if space is not managed properly we will continue to spread this damn thing at a terrifying pace. Right now, management falls to us, as individuals and families, and we must rise to this occasion.

Happily, today’s hyper-connected world enables to distance ourselves physically .. but not socially. Twitter, Facebook, NextDoor, WhatsApp, Skype, Tumblr, Instagram and others ensure we can stay connected. We must make use of these tools to interact: working, catching up, checking on loved ones.

As time goes by, we will find ourselves looking for those tasty dish snaps as we get more creative when cooking at home.

Even the phone plays a big part .. call someone.

In many ways, and with lots of evidence of  Singing in Italy, Cook-a-Longs in Spain and evolving stories in The States: the mandated distance will bring us closer together .. online and from afar.

Let’s make that happen.

I’m not a Doctor ..

.. I don’t even play one on TV.

I am a newsie though .. I have been paying a great deal of attention to stories about the ‘new normal’ with COVID-19.

We all know:

  • It is a highly-contagious virus.
  • Older adults are more at risk. I’ve heard over 50 and over 60 (I’m both), but I think the data is still pretty sparse.
  • Adults (young and old) are more at risk if they have secondary conditions like heart disease, diabetes and lung disease.
  • You can catch it and not know for days.
  • It can be contagious when asymptomatic .. that is, you can ‘shed’ virus even if you don’t have symptoms.

We’ve mostly taken some or all of these steps:

  • Washing our hands (it turns out Coronavirus just hates plain old soap .. nothing fancy).
  • Work from home (for those who can telework).
  • Schools are closed.
  • Necessary trips only (supermarket, doctor, etc.)
  • Reduced the number of gatherings (clubs and church).
  • Flown less.
  • Fewer events (note that many sports are canceled and movie theatres just closed today).
  • ‘Social Distancing’ .. enforcing a six-foot distance between people.

Even with this, some are estimating, that without enforced ‘social distancing’, we are a week behind where Italy is (as of today Italy has 2,503 against 31,506 .. that’s a horrifying 7.9%!) .. we’re not even close, but must take the proper steps. We must ‘flatten the curve‘ through safe tactics so 1) fewer of us will get ill, and 2) it will spread out (in time) the folks who get ill so we don’t overwhelm the healthcare system.

Steps The States have taken:

  • Closing restaurants and bars, save for take-out / delivery (even with wine / beer) .. NYC was the first, Washington State right behind them.
  • Shelter in Place‘ (an emergency tactic to find a safe place indoors) just took place in San Francisco and may take place in NYC.
  • Canceling political rallies, and even elections (Ohio and Georgia have both postponed their primaries).
  • Ramping state-based facilities to process the tests.

I feel like as of today (March 17), the US Federal Government has seriously gotten into the game, after weeks of, well, not to a greater degree. This is encouraging, especially as they’re taking into consideration cash flow for hourly workers and small businesses (rather than a foolish and useless payroll tax cut). The airline and hospitality bail-out will be expensive to be sure .. may need to raise taxes.

Happy about the Federal engagement .. although it needed to be early enough (it’s a bit late), quickly enough (ramping effective programs rapidly) and completely enough (addressing enough of the citizenry and business). I am hopeful.

Tests? We need those too, and the means to get them back in short order (see The States, above .. Bravo!).

Okay .. I’m caught up. Please stay tuned.

Sprint and One Million Devices

A kudos to Sprint for helping to address the digital divide in Fortune: “Here’s how Sprint Plans to Help 1 Million Disadvantaged Kids Get Online” ..

.. I’m hoping they’re not the Samsung Galaxy 7.

Cheap shot, I know.

:: ducks ::

 

Schmaltz ..

.. sort of defines me. Not that I’d confess that ..but  let’s discuss:

So .. when I can, I find the Schmaltz story on the video player on a plane. You’ll LOVE how the Web defines it:

.. I get that (those).

You’ll find me, on the aisle, watching an unnecessarily sentimental film and feeling deeply about it.

“Come on Irene”

Argh .. I guess it had to happen.

Here’s a music video on YouTube (recognizing / celebrating / acknowledging) the arrival of Hurricane Irene to the United States’ East Coast:

Seems that those of us on the West Coast are missing some of the drama associated with the evacuation. I seem to recall a story about Harry Randall Truman and Mount Saint Helens .. and the Branch Davidians and Waco, Texas.

That said: I feel for the folks who have to take leave of their lives. I hope that they find safe places (physically and mentally) to reside while the storm passes .. and it will pass.

Maybe a bit of humor is welcome, given the circumstances. Let’s get through this.

A Kudos to the IE9 Team .. Blocking Social Hacks

I have to give a shout-out to the Internet Explorer 9 team: according to an NSS Labs report, IE9 provided 99.2% protection against socially-engineered threats (you know: those wacky “see what my boy / girl friend did on his / her webcam, amongst a host of others).

Yes: your friends are now hackers. Not intentionally, of course. Too many good folks click on too many bad links and spread the ‘love’ of a hacker attack.

Even now, we find ourselves trusting Internet denizens who are ‘known’ to us, much to our (or, at least, our IT departments) chagrin.

My short answer: even if you use another browser, set IE9 as your default. It will do its best to block recognized or habitual threats. A solid defense against the bad folk.

Redmond Magazine has more in “Report: IE 9 Best Defense Against Social Malware”.

Changes to LinkedIn Privacy: aka “Pulling a Facebook”

LinkedIn came under some fire this past week for a change in their privacy settings. In essence, they introduced a setting that allows them to use user names and photos to target third-party advertising.

The big rub? The setting is ‘on’ by default. Yes: members can turn it off .. if they know about it and can navigate to the proper settings.

Note that Facebook has quietly made similar changes over the past few years, followed by member outcry and articles on how users can make changes to their account.

In fairness to LinkedIn: the change occurred a few months ago, and they did warn users of the change by updating the LinkedIn Privacy Policy on June 16, 2011. I’m sure an attorney could advise that users were notified .. after all, we did click the ‘okay’ button, or the ‘I accept’ link .. however, both under the duress of being denied our use of the application.

Granted, some self-employed types (me, for example) might enjoy exposure to a wider audience, or an implied association with a favorable advertiser .. but conversely, I’d not enjoy just any implied association, or an advert for a competitor. As the new policy doesn’t give me any control, I would resist this change.

The firestorm started when blogger Steve Woodruff posted “A Box You Want to Uncheck on LinkedIn”, including a number of follow-on updates as the story progressed.

In light of the member response, LinkedIn has reconsidered this strategy. See the LinkedIn blog post: “Privacy, Advertising, and Putting Members First”. A kudos to them for rapid reconsideration and their public response.

Why is it ‘share’ rather than ‘post’?

Well .. we’re more inclined to share with our selected audience than post to the world at large.

IF .. we control our selected audiences, that is. Right, wrong or gray .. let’s look at a proto-social map:

  • I have close friends and family
  • I have friends with whom I have personally interacted on projects, or through connections
  • I have people I ‘know’, due to a mutual introduction or reference
  • I have people of whom I am aware, because of a mutual interest.

These audiences have different attributes. While some overlap, there are items I’d share (or avoid sharing) because of mutual .. or lack of interest.

Is this a privacy issue, or something else? Quick tangent: ‘Social Networking: The “Third Wave” Explained’ tells an interesting (and relevant) tale.

Back to topic .. it’s both .. and more:

  • Privacy dictates content (location and status .. what and how I might word something to a particular audience).
  • Context dictates a “who cares” attribute. My non-game playing friends aren’t too keen on my Mafia Wars posts, so I send these updates to a special list of MW players.
  • Timing dictates when I’ll share a particular item .. I might hold a business blog post for the wee hours to ensure it’s above the fold when the business audience logs on.
    Whoops .. did I just introduce a temporal aspect?

Why yes, yes, I did. A significant component of ‘Information Snacking’ is when you are where and what you seek to do:

  • During the day, I’m in work mode .. I don’t want to be disturbed with notifications from the Gap that my jeans are on sale.
  • From Friday at 6pm to Midnight and Saturday from 6pm to Midnight, I’m in ‘party’ (such as it is) mode .. where I want to hear about special deals in my vicinity.
  • I’m in church (or should be) from 6am to Noon on Sunday, so don’t bug me.

Yah; there’s not much granularity for the general public here .. deal with it. I’m trying to prove a point. The ‘ideal’ system is expected to provide you with a level of control over what you will share; on what you will be alerted as you go about your day .. regardless of the daypart in which you find yourself.

The ‘ideal’ system will also apply the context of your location and your ‘mode’ (as defined above):

  • where you are dictates what you want to see / do
  • when you are dictates in what you might take an interest
  • what you seek (selecting ‘mode’ carefully) helps a system tailor results to your current (temporal and location-based) interests.

Food for thought. Let’s discuss.

iPad – iOS + (HTML5 + Safari) x Facebook =

Developer opportunity!

Hmm .. someone should check my Algebra. Moving on.

In light of Android’s sales figures outpacing the iPhone (ZDNet), it’s no surprise that “iPhone Developers start to work on Android” (Mobile Dev Pro Online). Advanced skills may be necessary to put your apps on the map.

It’s not the first time developers have looked at other platforms. In the past few years, they chased iPhone projects to ride the consumer wave. Prior to that, they moved enterprises to the Windows platform (see “How to store and access (a lot) of protected content” for my thoughts). Developers have gone from moving the enterprise market to chasing the consumer .. with that kind of motivation and a decent universe of reasonably-priced devices, an Android option could really move the needle.

Other motivators? Well, Facebook, Planning an iPad App, Looks to Work around Apple. Their 700 million users (aka, consumers) could establish a significant beachhead on the iPad device. Rather than coding in iOS (Apple’s mobile operating system), Facebook is encouraging developers to write HTML5 code that will run in the Safari browser .. a nifty way to get dynamic code onto the device. When you leverage HTML5 and the Facebook platform, you have a ‘runs-on-PC and runs-on-Apple’ code line for the target market.

The target market? In a word: Huge.

Note that the lack of Flash support on earlier iPad devices may have impacted sales .. without Flash, the iPad could not run FarmVille (or my favorite, Mafia Wars). In the news: iTunes now offers a version of FarmVille by Zygna (the release date was June 2011) for the iOS devices. Somebody got wise.

In the realm of “follow the money”, HTML5-plus-Safari may pilfer sales and the margin Apple collects from the AppStore.

In the realm of breaking chokeholds, leveraging the popularity of the device and combining it with the reach of Facebook gives game and application developers a whole new playground in which to play.

Facebook of the Future?

Well, not just yet. Extrapolating here. Online PhD has information about advanced programs that could provide you with the info you need to compete in today’s Internet market. People who think they could be person to develop the software or site that would bump Facebook out of its top slot may be interested in increasing their skills.

I just read “Using Facebook: One Teenager’s Story” on ExtremeTech and arrived a few interesting thoughts:

  • The student generation is beyond connected .. they’re embedded.
  • Facebook and the social lives / networks of students are so intertwined, those who choose not to participate “fall off the grid” in social interaction.
  • It’s not just just social: Facebook represents the conduit for a wide variety of student activities .. from Senior Skip Day (I remember mine .. there was beer) to school-sanctioned events, oh, like graduation.
  • As to graduation, some schools are distributing information to their students solely via Facebook.
  • It’s not just school activities: students are learning about current events at a pace and participation level not before seen .. students who cannot vote are getting involved. Remember Rock the Vote? This generation wields boulders.

While some of this may sound frivolous to an adult reader, there are some very interesting use cases and situations to consider .. things that didn’t exist when today’s adults were in their teens:

  • We passed notes, met in the cafeteria and made phone calls from our homes.
  • We heard about things from flyers, bulletins and garish signs in the cafeteria (well, it was the 70s).
  • We avoided the table with campaign signs and student volunteers (well, it was the 70s).

So .. what does Facebook (or, insert social network name here) look like in the future? I’m guessing:

  • Always connected, perhaps with surgically-implanted connectivity chips (okay, I’m kidding). Suffice to say that I don’t think the future will suffer a disconnected (or at least, a de-synchronized) user for long.
  • Always relevant to the user. This plays into my “Information Snacking” paradigm, where tomorrow’s home and personalized pages will truly be their own, containing information that is relevant to the page’s owner.
  • Insanely simplified interactive-ness .. the ability to “poke”, alert and engage with other users as a matter of course.

Functional expectations (read: demands) of the embedded generation will drive application development to include services from a variety of sources. if Facebook provides all the content and functionality to meet these demands, then Facebook wins. If they don’t, someone else will.

Original Post: August 20, 2008