Banner Ads: Useless?

I ignore them, focusing on page content. Can you tell me the last time you clicked on a banner ad?

As it turns out, eyetrack results are supporting the theory that these ads are being ignored by the bulk of the users on the web. Still, a small percentage of an extremely large number is likely a decent number to advertisers.

It does make one consider the challenges facing an advertising-served model. Lots of them out there.

Food for thought.

Thanks to Jakob Nielson for: "Banner Blindness: Old and New Findings".

Dry We Must!

Adding to the drama of the sewer back-up into the basement, we have to deal with the carpet and sheet rock that got wet. First the smell, of course, but more importantly: the risk of mold and rot.

The fine folks from a carpet / wall drying service arrived within minutes of our calling them. They have a cool device that they hold against a wall and it tells them how wet they are. Sheetrock acts like a sponge; some of the walls were wet up to 12-inches. Further, boxes of magazines and old books in both rooms (one was my office) were soaked at the bottom, begging to be unpacked (I did a lot of recycling).

De-humidifierWith a $500 deposit, they were busy at work, pulling up the old carpet and hauling it away. Turns out the indoor / outdoor carpeting was glued to the cement floor (why would anyone do this?), so no hopes of drying it out and reinstalling it.

No matter. It was hideous anyway.

Industrial_FanOnce the carpet was up, they wheeled in 10 air movers (big fans, in the shape of a nautilus shell) and two massive de-humidifiers to pull moisture out of the air. They hooked a 220-110 volt converter to the dryer plug so the load wouldn’t blow all the circuits in the house (the de-humidifiers alone pull 10 amps each).

It sounds like planes are taking off and landing in the basement at the moment, but the air is definitely more dry and the concrete floor is no longer moist. They come back for their gear on Tuesday.

I am not looking forward to the power bill this month.

:: shudder ::

Dig We Must!

Ah, the joys of home ownership. Was quite a wild week at home for us.

The sewer backed up into the basement Tuesday night, requiring an after-hours (and thereby, even more expensive) call to a plumber.

By the way, plumbers have the coolest tools these daze. Besides their old standby, the snake, they have this camera device that runs down the pipe so they can see therein to help diagnose the problem. Suffice to say: I’ve seen enough of the inside of my sewer pipes to last me a lifetime. Even better, the camera can be detected from above ground with a divining rod-like device, identifying the location and the depth of the pipe. Note that my sewer pipes aren’t metal, making this kind of detection invaluable.

Did I mention that the house is on a private road? Hence, the fine folks from the planning office in the city have no liability for what goes on, until it reaches the city sewer main (about 250 feet from the front of my place). The were pretty specific, but not in a bad way.

2-1/2 hours later, we gave up, having traveled 125 feet into the pipe, without clearing (or even hitting) the blockage. Happily, drainage via "seepage" meant we could risk a few flushes and fast showers the following morning, but it’s dishes by hand and careful monitoring of the floor drain in the basement.

The guys helped me locate the pipe on a non-paved corner of the property, where we planned to install a ‘cleanout’. A cleanout is an access point to the sewer at a point further down the pipe (about 80 feet from the basement access point). Once installed, we’d use the cleanout to send the snake and the camera further down the pipe.

ShovelBeing an action-oriented kind of guy (and having an excess of frustrated energy over the situation), I set out to dig the 3′ wide x 5′ long by 5′ deep trench on my own (my mind was telling me I’d be saving on digging expenses this way).

In a word: pain. I am feeling muscles I didn’t know I had.

Eight hours of digging later, I gave it up. I was five feet deep and three wide, but had not found the pipe. The little green line the plumber had chalked on my lawn 60-odd cubic feet of dirt ago wasn’t quite in the right place, and to make matters more interesting, the location of the pipe based on the ‘as-built’ plans from City Hall suggested the pipe was a few feet to the southeast, underneath the driveway. Ouch.

In another word, stupid. Why the hell was I doing this by hand?

Did I mention sunburn? Yes. You can get sunburned in Seattle

Turns out, I’d missed the pipe by only a few inches, and it was actually to the northwest of where I was digging. On Friday, the diggers came and found it in about thirty seconds. Within minutes, they had the trench widened using a backhoe. In another 60 minutes, they had the cleanout installed and we were ready for the plumber and his magic camera and snake.

A few hours later, the plumber found a root ball (concentration of tree roots) a ways further down the pipe and chewed through it in a matter of minutes.

We flush, therefore we are.

Now THIS is a cool mouse!

MicrosoftWirelessNotebookPresenterMouse8000I’ve been using this for the past few months (it’s been out about six months), so this post is well overdue.

This is a cool mouse.

It’s called the Microsoft Wireless Notebook Presenter Mouse 8000.

Even with such a long name for such a small device (what is it with us and our long names, anyway?), it’s a handy, all-in-one tool for presenters.

It’s notebook-size, wireless (via Bluetooth, eliminating the need for a cord). Decent Bluetooth range, too.

It acts as a media remote, allowing me to advance slides and manipulate videos, including pause functionality.

It has a built-in laser pointer (oooh .. ahhhh).

Best of all, it comes with it’s own clear plastic mousophagus (sarcophagus, get it?) that keeps it safe when tucked in my bag.

You know you want one. Amazon has it for $50.

On a side note: what’s with the ‘8000’ moniker? Are there 7,999 prior versions out there that I’m not finding?

The Eighth and Closest Neutron Star

Neutron stars are the leftovers of a supernova event, but with a mass too small to form a black hole. Instead, the leftovers compress into an incredibly dense mass of a tiny size (by astronomical standards; only a few miles in diameter). This results in a small volume (say, a pinch, or a teaspoon) weighing in at a weight of millions of tons.

The eighth star is nicknamed Calvera, after the villain in the movie "The Magnificent Seven" (Calvera was played by Eli Wallach), as an inside joke (there were seven previously-discovered neutron stars, referred to previously as the Magnificent Seven).

Calvera has the honor of being the closest to Earth; not to be confused with the amazing collection of stories by Larry Niven ("Neutron Star").

Thanks to MSNBC for "Astronomers spot nearest neutron star".

When all you have is a hammer ..

.. everything looks like a nail.

This is one of the shortcomings of having a product-based bias, or when you’re caught in the trap of having designed a feature of a larger effort.

Information Snacking, Content and the Digital Daze

Record labels survived Kazaa, Napster and the ‘for myself’ digitization of media content (i.e., ‘ripping’). No, they’re not happy about it: piracy is still at an all-time high, they’re suffering severe online competition and CD sales have not improved of late. The ‘old’ model is at severe risk.

RadioHead adds a new wrinkle to the equation: download the album from their site and pay what you want for the download. Not only have they bypassed the recording industry by offering the CD (and a $80, you can get a cool boxed set) they’re also turning the pricing model of entertainment on an ear.

Note that these guys likely don’t have the need for day jobs anymore, so they can certainly afford to do this.

To make matters more interesting, the ‘for me’ generation is not so much delineated by age, but rather by the enabling technologies that drive the mentality. We (myself included) want our entertainment (okay, and our data) when and where we want it:

  • We don’t want it limited to specific devices.
  • We don’t want in hamstrung by DRM.
  • We don’t want to be limited to particular types of our data.

I’m a big proponent of “Information Snacking“, the term I’ve assigned to the paradigm of universal access to my data:

  • I want my stock quotes.
  • I want my sports scores.
  • I want my media. I’ll accept it in a less-than-optimal format (small screen / headphones) if my current environment (plane / train / unicycle) dictate.

I don’t always have an Internet connection and accept there are environments where certain data simply cannot be available in real time. As I accept this, I won’t blame my device of choice for gaps, but will seek out the best device to feed my digital habits. Note: this is my problem and I accept it; I will optimize digital capacity to my lifestyle.

Guess what? I’m not alone. Many of us ‘make do’, and yet, achieve an absolutely-unheard of level of digital consumption:

  • Do I have video content on my phone? Yes, I do. On a storage card I can plug into an higher-quality environment. In a pinch, the phone screen and speaker suffices just handily, thank you.
  • Do I have music content on my phone? Yes, I do. In an effort to re-take my belt, I found a cool little headphone adapter for my mobile device that lets me leave my old music player at home when I go to the gym (I still take it on flights).
  • Naturally, I use my headphones with my music player on flights, and in the hotel room, the media cable comes in very handy with most televisions.
  • In the car, you say? Yes. I carry a goofy little, foot-long, RCA-male-to-RCA-male cable that lets me plug my music player into the AUX plug of my car.

My music is my music: I want it when and where I want it. My player can carry my entire album connection and I can truly enjoy it anywhere, anytime.

I am looking ahead now, noting that my mobile lifestyle has me wanting all of the above and the ability to produce content, as well as consume it. I do this on my laptop very easily, and my phone is almost there. I can email posts to a blog (unhappily, not this one; though not the fault of my phone). I can shoot pictures and videos on my cell phone and share them in the cloud as well.

Is it 100%? Not yet. I see incremental progress though. Until we get there, I’ll keep banging out these thoughts and keep trying new things.

Sir Elton wants to shut down the Internet

Rocket Man or Space Cadet? You decide. From the article:

"Instead they sit at home and make their own records, which is sometimes OK but it doesn’t bode well for long-term artistic vision."

"We’re talking about things that are going to change the world and change the way people listen to music and that’s not going to happen with people blogging on the Internet".

"Hopefully the next movement in music will tear down the Internet".

"Let’s get out in the streets and march and protest instead of sitting at home and blogging".

"I do think it would be an incredible experiment to shut down the whole internet for five years and see what sort of art is produced over that span".

The Sun: "Why we must close the net".

IQ and Cholesterol, Part 3

I just got an attaboy from my doctor for my labs during my annual checkup. Last September, I posted "By the Numbers".

I’ve had some fun with my numbers over time:

The latest numbers? Pretty darned good:

At 195, I’m only a few pounds higher than my IQ. 😉

Lego Indiana Jones Game

With the success of Lego Star Wars, it was only a matter of time.

Crave, the CNET gadget blog, reports: "Indy has never been so cute…or cubed: the LEGO Indiana Jones game".

Do you suppose there are Lego versions of E.T. or AI in the offing? How about THX-1138? 😉