Banner Ads: Useless?
August 26, 2007 Leave a comment
I ignore them, focusing on page content. Can you tell me the last time you clicked on a banner ad?
As it turns out, eyetrack results are supporting the theory that these ads are being ignored by the bulk of the users on the web. Still, a small percentage of an extremely large number is likely a decent number to advertisers.
It does make one consider the challenges facing an advertising-served model. Lots of them out there.
Food for thought.