“Sunrise” Phase for the .XXX Top-Level Domain

September 6, 2011 Leave a comment

I posted “Your Brand in Triple-X (and I don’t mean “times three”)” upon hearing the .XXX (Adult Industry Domain Extension) TLD discussion was alive and well. Quite well, in fact .. looks like the TLD is moving into an early operational phase, called “Sunrise” by Network Solutions.

The “Sunrise” phase comes in three flavors, each requiring validation to proceed:

  • Sunrise AT – Adult Trademark Holders: Companies who hold trademarks for adult products and services and want first crack at the .XXX domain extension for their business. This group must plan to host a live web site and be able to prove product and service trademarks.
  • Sunrise B – Block for Trademark Holders: A block for companies who hold trademarks for products and services and want to protect their Trademark from getting a .XXX treatment. Think Microsoft.xxx or Google.xxx (wouldn’t sit well with the companies, I’m sure). This group is NOT intending to host a live web site using the .XXX TLD and must prove product and service trademarks.
  • Sunrise AD – Adult Domain Holders (Grandfathering): Companies who have current .com, .net, .etc., domains and want to claim the .XXX for their current site. This group must plan to host a live web site and be able to prove product and service trademarks.

I suspect the rub will be between the AT and AD groups .. I’m certain there are some product crossovers. Maybe we’ll even get WhiteHouse.com back!

Will be fun to watch. For more details, see the .XXX Pre-Registration page on Network Solutions.

Filed under Leap Frogs

About Michael Coates
I am a pragmatic evangelist. The products, services and solutions I write about fulfill real-world expectations and use cases. I stay up-to-date on real products I use and review, and share my thoughts here. I apply the same lens when designing an architecture, product or when writing papers. I am always looking for ways that technology can create or enhance a business opportunity .. not just technology for technology's sake. My CV says: Seasoned technology executive, leveraging years of experience with enterprise and integration architectural patterns, executed with healthy doses of business acumen and pragmatism. That's me. My web site says: Technology innovations provide a myriad of opportunities for businesses. That said, having the "latest and greatest" for its own sake isn't always a recipe for success. Business successes gained through exploiting innovation relies on analysis of how the new features will enhance your business followed by effective implementation. Goals vary far and wide: streamlining operations, improving customer experience, extending brand, and many more. In all cases, you must identify and collect the metrics you can apply to measure your success. Analysis must be holistic and balanced: business and operational needs must be considered when capitalizing on a new technology asset or opportunity.

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