“Visit milehightextclub.com ..”

“.. and be nice to your flight attendants”

This immortal wisdom is courtesy of former Jet Blue flight attendant, Steven Slater.  Good advice, but the rest of the story was too odd (and a bit fun) for me to pass up.

Steven is a spokesperson for Toktumi (“talk to me”, get it?), a virtual PBX provider for business. These guys provide lots of phone numbers to give your small business a big business feel. Toktumi is sponsoring a contest for the most outrageous in-flight occurrence sent via text message to 222-222-2222. The winner gets a pre-holiday shopping trip to New York City.

Who decides? Steven is also a judge, but in a slightly outrageous video he tells us the world will participate by way of Twitter, FaceBook and other social networks. Contest details? Get ‘em at http://milehightextclub.com/.

Thanks to CRN for “Toktumi Hires Infamous Jet Blue Flight Attendant To Promote "Mile High Text Club" Contest”.

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About Michael Coates
I am a pragmatic evangelist. The products, services and solutions I write about fulfill real-world expectations and use cases. I stay up-to-date on real products I use and review, and share my thoughts here. I apply the same lens when designing an architecture, product or when writing papers. I am always looking for ways that technology can create or enhance a business opportunity .. not just technology for technology's sake. My CV says: Seasoned technology executive, leveraging years of experience with enterprise and integration architectural patterns, executed with healthy doses of business acumen and pragmatism. That's me. My web site says: Technology innovations provide a myriad of opportunities for businesses. That said, having the "latest and greatest" for its own sake isn't always a recipe for success. Business successes gained through exploiting innovation relies on analysis of how the new features will enhance your business followed by effective implementation. Goals vary far and wide: streamlining operations, improving customer experience, extending brand, and many more. In all cases, you must identify and collect the metrics you can apply to measure your success. Analysis must be holistic and balanced: business and operational needs must be considered when capitalizing on a new technology asset or opportunity.

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