Right out of "Gattaca"

You might remember "Gattaca", a thought-provoking, futuristic film starring Uma Thurman, Ethan Hawke and Jude Law.

An interesting story bloomed out of the premise that through health evaluation via gene sequencing, only the best of the best (seeking perfection, assessed at the genetic level) would be selected for tasks vital to the species.

If your genes were less than perfect, you were placed in some other, presumably crappy position.. Blogger, Pragmatic Evangelist, perhaps? šŸ˜›

It seems these scenarios are nearer than we might think.

Navigenics is a well-funded genetic evaluation company (around $25MM raised to date, plus a significant customer acquired in the past few months).

Navigenicsā€™ business is to sell gene tests directly to the public. For about US$2,500 you can be screened for your risk of developing, and potentially succumbing to more than 20 life-threatening and degenerative diseases.

The scientific-medical community, health departments, federal regulatory and consumer protection groups are objecting to this sort of testing .. and so should you: The company has plans to create a massive commercial database of genetic and lifestyle information so employers can look significantly more closely at you.

This is old news, by the way (back in October 2008):

Just how much should corporations know about us? How about this "Overview of Genetic Discrimination" from Genome.gov.

Stay close to this. It affects us all.

About Michael Coates
I am a pragmatic evangelist. The products, services and solutions I write about fulfill real-world expectations and use cases. I stay up-to-date on real products I use and review, and share my thoughts here. I apply the same lens when designing an architecture, product or when writing papers. I am always looking for ways that technology can create or enhance a business opportunity .. not just technology for technology's sake. My CV says: Seasoned technology executive, leveraging years of experience with enterprise and integration architectural patterns, executed with healthy doses of business acumen and pragmatism. That's me. My web site says: Technology innovations provide a myriad of opportunities for businesses. That said, having the "latest and greatest" for its own sake isn't always a recipe for success. Business successes gained through exploiting innovation relies on analysis of how the new features will enhance your business followed by effective implementation. Goals vary far and wide: streamlining operations, improving customer experience, extending brand, and many more. In all cases, you must identify and collect the metrics you can apply to measure your success. Analysis must be holistic and balanced: business and operational needs must be considered when capitalizing on a new technology asset or opportunity.

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