Banner Ads: Useless?

August 26, 2007 Leave a comment

I ignore them, focusing on page content. Can you tell me the last time you clicked on a banner ad?

As it turns out, eyetrack results are supporting the theory that these ads are being ignored by the bulk of the users on the web. Still, a small percentage of an extremely large number is likely a decent number to advertisers.

It does make one consider the challenges facing an advertising-served model. Lots of them out there.

Food for thought.

Thanks to Jakob Nielson for: "Banner Blindness: Old and New Findings".

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Unknown's avatarAbout Michael Coates
I am a pragmatic evangelist. The products, services and solutions I write about fulfill real-world expectations and use cases. I stay up-to-date on real products I use and review, and share my thoughts here. I apply the same lens when designing an architecture, product or when writing papers. I am always looking for ways that technology can create or enhance a business opportunity .. not just technology for technology's sake. My CV says: Seasoned technology executive, leveraging years of experience with enterprise and integration architectural patterns, executed with healthy doses of business acumen and pragmatism. That's me. My web site says: Technology innovations provide a myriad of opportunities for businesses. That said, having the "latest and greatest" for its own sake isn't always a recipe for success. Business successes gained through exploiting innovation relies on analysis of how the new features will enhance your business followed by effective implementation. Goals vary far and wide: streamlining operations, improving customer experience, extending brand, and many more. In all cases, you must identify and collect the metrics you can apply to measure your success. Analysis must be holistic and balanced: business and operational needs must be considered when capitalizing on a new technology asset or opportunity.

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