Think they’ll figure out how to put a Freudian Slip in a gift bag?

Tchotchke, swag or gift bags; whatever you call them, they’re the heart and soul of conferences.

The best goodies usually come with the highest prices: providing your email address, sitting through a mandatory presentation or completing surveys.

Technical conferences tend to have techie-ish toys: balls that light up, USB ‘things’ and the like. But what about psychiatrists?

Wired stepped up to answer this one in "Psychiatric Pharmas Lay Out the Loot". From the post:

The next time you reach for a tissue in the middle of a weepy therapy session, don’t be surprised to see this reminder that depression is nothing to sneeze at. Effexor, an antidepressant, not only provides the tissue, but warns on the dispenser about rare side effects like life-threatening serotonin syndrome, sustained increases in blood pressure and "discontinuation symptoms" when people stop taking the drug.

With all that stuff, is there even room for a slip?

About Michael Coates
I am a pragmatic evangelist. The products, services and solutions I write about fulfill real-world expectations and use cases. I stay up-to-date on real products I use and review, and share my thoughts here. I apply the same lens when designing an architecture, product or when writing papers. I am always looking for ways that technology can create or enhance a business opportunity .. not just technology for technology's sake. My CV says: Seasoned technology executive, leveraging years of experience with enterprise and integration architectural patterns, executed with healthy doses of business acumen and pragmatism. That's me. My web site says: Technology innovations provide a myriad of opportunities for businesses. That said, having the "latest and greatest" for its own sake isn't always a recipe for success. Business successes gained through exploiting innovation relies on analysis of how the new features will enhance your business followed by effective implementation. Goals vary far and wide: streamlining operations, improving customer experience, extending brand, and many more. In all cases, you must identify and collect the metrics you can apply to measure your success. Analysis must be holistic and balanced: business and operational needs must be considered when capitalizing on a new technology asset or opportunity.

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