Refocusing My Blog Objectives


I just looked at my post counts the past few months. They have been positively dismal compared to my historical performance.

When my post counts dip, it’s usually because I’m on the road to far away places (November-December 2005) or insanely busy at my real job, being the Microsoft Pragmatic Evangelist. When my article counts dip below 100 for the month, it’s a sign that something is going on; might be meetings, travel or a show in which I’m assisting.

Of late, it’s been figuring out how to battle the comment spammers and a recent splog incursion. 1,600 rogue comments per day, these days.

Madness. My ‘bot is aggressive (a little too aggressive sometimes); it does the job, though and I need to leave it be.

I’m getting back to my original goals, which include roughly:

  • 1/3 original content
  • 1/3 referential content (content that is tangential to what I’m working on)
  • 1/3 ‘just because’ content (includes whimsy, interesting stories and things of which I don’t want to lose track)

Regular readers will note I run the gamut from technical to whimsical, depending on what I’m up to or thinking about.

Andy Warhol once said "In the future, everyone will be world-famous for 15 minutes" (this is his actual quote from 1968, per Wikipedia). Now that the ‘future’ appears to be here, this 15-minute rule has been adopted and referred to in the pop culture and still seems to apply.

Going out on a limb, I’d propose a corollary (which may, or may not already been made by any number of parties unknown to me):

"Through blogs, everyone will be famous to 15 people"

Of course, as there are superstars in the political and entertainment industries (from which most world famous people originate), there are superstars in the blogosphere who shatter this rule.

I am not one of them.

I have a voice and a blog on which to speak. If my voice resonates with you, I have an audience. If it doesn’t, I still have a blog.

You know: this whole Internet thing may just catch on 😉

About Michael Coates
I am a pragmatic evangelist. The products, services and solutions I write about fulfill real-world expectations and use cases. I stay up-to-date on real products I use and review, and share my thoughts here. I apply the same lens when designing an architecture, product or when writing papers. I am always looking for ways that technology can create or enhance a business opportunity .. not just technology for technology's sake. My CV says: Seasoned technology executive, leveraging years of experience with enterprise and integration architectural patterns, executed with healthy doses of business acumen and pragmatism. That's me. My web site says: Technology innovations provide a myriad of opportunities for businesses. That said, having the "latest and greatest" for its own sake isn't always a recipe for success. Business successes gained through exploiting innovation relies on analysis of how the new features will enhance your business followed by effective implementation. Goals vary far and wide: streamlining operations, improving customer experience, extending brand, and many more. In all cases, you must identify and collect the metrics you can apply to measure your success. Analysis must be holistic and balanced: business and operational needs must be considered when capitalizing on a new technology asset or opportunity.

One Response to Refocusing My Blog Objectives

  1. Pingback: Twitter Search: "Authority" versus "Popularity" « OpsanBlog

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