How to NOT spend $2.5 MILLION on a Super Bowl Ad ..

.. and get lots of exposure anyway. Here’s how ManCrunch (a gay men’s dating site) did it:

Just look at all the money they saved. But what did they get?

  • Publicity. Lots of it. Cannot swing a dead cat on the video sites without running across this. Note that we’ve seen guys kiss on super bowl commercials before .. remember the Snickers ad from 2007?
  • Impressions. Lots of them, and well before the game. 207,000 on YouTube so far and thousands more scattered around the video sites.
  • News. Bing gives us these answers to the search.

Folks get nuts about these commercials. They talk about them for weeks prior, ensure they’re in their seats at the appropriate (and publicized time) to see them during the game and then go to aggregation sites to watch the line-up of what they’ve missed. That rate them, trash them, discuss them at the water cooler and espresso bars for days.

It’s bigger than this though. Is this a hoax, or very clever marketing? I’m guessing the latter, and I applaud the chaps who put it together.

We’ve seen eHarmony and Match.com ads on the television .. these sites position themselves more as ‘relationship’ (versus ‘hookup’) sites. I cannot tell from the limited information thus far, where ManCrunch site on that scale.

I suspect we’ll all know more in the coming weeks. Will be fun to watch. Thanks to Jessi for the referral.

IQ and Cholesterol, Part 6

The latest numbers, and some comparisons from the last tests (15 months prior):

I’ve posted these over time:

I need to do some dietary review .. the cholesterol numbers are all going the wrong way. Other stuff is good though .. will test again in July.

Social Networking: The “Third Wave” Explained

I’ve been quoting this (a bunch) of late and promised to write a post.  This puts me into dangerous territory .. I am wearing a fireproof suit.

This is as best that I can explain Social Networking technology adoption (purely from observations) at the 200,000-foot level.

The first wave included geeks, techies and an enlightened mouthpiece or three (I’m in the third batch, with smatterings of the first two).

The second wave included the ‘cool kids’: folks who could use ‘it’, base (or extend) their careers on ‘it’ and famous folks (celebrities and celebutards), politicians and social lights with great PR staffs.  Enlightened mouthpieces were here as well, riding the wave and advising.

The third wave (here’s the pain .. for them, and for us) includes:

  • Your mom.
  • Your dad.
  • Your non-technical friends.
  • Your butcher, your baker and your candlestick maker.
  • Your bartender (the guy / gal with the Acer netbook from CostCo).  Keep these kids close: they know the WiFi codes at your watering hole.
  • The rest of your kids (your hipsters adopted in the second wave).
  • Most everyone else.

How did these waves behave?

  • The first wave was paranoid .. but for technical reasons.  These folks wanted to play in the new sandbox, but were careful of what they said, posted, shared, etc.  Without this group, we’d never have worked out the bugs.
  • The second wave was paranoid .. but for PR reasons.  They accepted the system had flaws, and chose to share only what they wanted to appear .. in carefully-worded statements (with the exception of the celebutards, who posted not-so-carefully-worded statements themselves .. PR handlers hate the iPhone).
  • The third wave appears to have no clue.  Pictures of crazy activities (silly hats and drunken poses), posts of “I’m on vacation this week and I love it” (meaning their house .. the address of which they shared somewhere, is unoccupied), “I’m eating a bagel for breakfast”, and the like.

Apply this to Twitter and Facebook (both of whom who reached heights in roughly the same timeframe), but not so much to MySpace .. they reached the second wave early, but did not go as mainstream, for any number of reasons.  Windows Live?  In the game, and with huge worldwide numbers, but not exactly critical mass in cocktail conversation.

What do you think? 

(originally posted 1/13/2010)

The Touch Crisis / Dilemma / Opportunity

In my mobile world, I graduated from my HTC Fuze (running Windows Mobile 6.1) to the HTC TouchPro 2 (branded the HTC Tilt 2 by AT&T) on the AT&T network. However, this post is not about the mobile device .. as I tweak my Tilt, I’ll provide those bits in a separate post.

Instead, this post is about something I’m calling “the implications of touch” (for lack of a better description at the moment):

  • My device is finger-friendly; has large icons that I can tap to engage .. rarely requiring a stylus.
  • Touch-and-launch is now second nature .. touch the icon and the program loads.
  • The concept of touch-and-hold to bring up a shortcut menu of context-sensitive operations (open, edit, cut, copy, paste, navigate, and so on) is second nature as I work with the mobile.

I bring these points up to make this one: I now find myself reaching to touch my computer screen to perform tasks.

This is a bit scary .. first of all, I’m working on two primary machines: a four-year-old Dell Latitude 820 (that I LOVE again, thanks to Windows 7) and my Acer Aspire One (which I use for travel, conferences and about everything else that I do in real-time).

As neither is a touch device, I find myself hampered by the lack of touch functionality .. it’s SO much easier than reaching for the mouse and clicking to get things going.

Now, those lucky sots who attended PDC09 last week were provided with spiffy new, touch-enabled Acer Aspire 1420P systems to build out the kinds of use cases I am seeking today!

Guys: you have the hardware: get to work and realize the vision. 🙂

A side quote from Part II of the ‘Back to the Future’ series .. “Gee. You have to use your hands?” .. spoken when Marty was showing off on a video game.

At the moment, I’m keen to use my fingers .. once you folks enable thought control, I’ll be quite happy with that.

Virtual “Twilight” Tour on MSN

For you “Twilight” fans, MSN is offering a Virtual "Twilight” tour, complete with an interactive map .. all built in Silverlight. Film clips complete with a tour guide get you closer all the main characters.

:: aroo ::

When Nature and Digital Collide

In an interesting story of a a digital ‘nature’, a pigeon with a memory card delivered 4GB of content computer-to-computer faster than the local ADSL company could move the file.

Granted, this doesn’t scale .. the total distance was about 50 miles. How do you calculate the cost-per-megabyte in pigeon feed? Still, an interesting demonstration of selecting the right way to send a bit of content by considering all the conditions.

For years (Wikipedia quotes a 1996 source in Sneakernet): “Never underestimate the bandwidth of a station wagon full of tapes hurtling down the highway” as a means to define ultimate data transfer rates. Rumored to have started with a floppy disk in a St. Bernard’s pouch, it has evolved over the years to include DVDs loaded in 747s.

MSNBC: “Pigeon beats Internet firm in data transfer race”.

Install Windows 7 or Windows Server 2008 from USB

Kudos and thanks to Vishal for “A Bootable USB: Utility to Create Bootable USB Drive to Install Windows Vista, Server 2008 and 7”. This is a great post for the geeky at heart (that would include me). I want to make sure I can find it again (and again), as I tinker with systems.

If you’re not feeling particular geeky, you can download a program from CNET Downloads that does the work for you. Navigate to “Windows 7 USB/DVD Download Tool – Download.com”.

The Internet at 40

From an article on Physorg.com from AP: “Key milestones in the development of Internet” .. some highlights (commentary in italics):

  • 1969: On Sept. 2, two computers at University of California, Los Angeles, exchange meaningless data in first test of ARPANet, an experimental military network. One could argue that this exchange is now performed billions of times daily on sites like Facebook, MySpace, and others .. the meaningless part, at least.
  • 1972: Ray Tomlinson brings e-mail to the network, choosing "at" symbol as way to specify e-mail addresses belonging to other systems. And to suggest that I only respect the “@” symbol as a means to represent the letter “A” when concocting a strong password. Or as a pair of surprised eyes: @@ .. who knew it could be so useful?
  • 1983: Domain name system is proposed. Creation of suffixes such as ".com," ".gov" and ".edu" comes a year later. While a noble effort, .com (for companies) rapidly fell to porn sites .. promise me you’ll NEVER visit ‘whitehouse.com’ on one of my systems. While on the subject, we need the “.xxx” TLD for ‘that’ stuff.
  • 1989: Quantum Computer Services, now AOL, introduces America Online service .. introducing 22 million users to a walled garden .. but a reasonable place to find dial-up in a pinch.
  • 1995: Amazon.com Inc. opens its virtual doors. And promptly starts sucking cash from everyone’s wallet for stuff we simply cannot live without.
  • 1999: World Internet population surpasses 250 million. If I had a dollar for every Internet user in 1999 ..
  • 2002: World Internet population surpasses 500 million. If I had a dollar for every Internet user in 2002 ..
  • 2006: World Internet population surpasses 1 billion. If I had a fifty cents for every Internet user in 2006 ..

Sadly, the article doesn’t include milestones for HTML versions, Flash, CSS, SSL or a variety of supporting technologies that make the Web what it is today. I think there’s a timeline project in there for me.

The History of Microsoft on Channel 9

A kudos and many thanks to Channel 9 for posting a series of “The History of Microsoft” articles.

For those of discovered them previously, please let this article serve as a reference for all the years’ summaries.

If you haven’t seen them, start at the top, and click away!

Unhappily, the series is ending at 1999; near as I can tell, there’s 10 more years of history to cover. Let’s hope they get renewed for another season.

Mobility in the guise of a Pink Slip ..

.. and I don’t mean wearing one. Although, in some organizations ..

Wired takes a high-level view of the 10,000-odd jobs lost in the Valley this past year. They’re citing (likely correctly), that being set in motion .. one way or another, is a good thing for you, and for the industry.

Some thoughts:

  • The tech industry is famous / infamous for mobility .. if you don’t like what you’re doing .. or for whom you’re doing it, you start knocking on doors. With the critical mass of technical people and jobs and the California lifestyle, people and positions move .. like, well you know what through a goose. If you’re good, you’re employed.
  • With the highly-portable 401-K and IRA-rollover lifestyle, dough you accumulate (granted, it’s YOUR dough, to begin with), travels with you.

Despite these enablers, mobility has been cowed (or, at least startled) by widely-held financial issues. Even with the critical mass advantage (dodging the need to move cross-country, or even take a different train to change jobs), people aren’t all that keen on risking their lifestyles or their homes to move.

I think mobility (even if in a self-defensive mode) is good for people. But: how is this perceived for the industry? Some more thoughts:

  • Three words: innovation, innovation and innovation. Ideas flow from place to place .. problems are solved in previously-unaddressed manners when big thinkers get in motion and join other companies.
  • Three more words: connections, connections and networking. To paraphrase the old saw: “the more you know, the more you know what you don’t know”, as the more (people) you know, the more you know.
    • Do you seriously think that employees of competitive companies don’t talk to one another?
    • Haven’t you heard of the “Table NDA”?

Times change, projects change, people change .. being on ‘terms’ with everyone (with a smattering of being a ‘people’ person) and aware of ‘everything’ keeps you employed. Keeping you employed means you are contributing to the

Thanks to Wired for posting “Laid Off? It’s Good for You and Good for the Tech Industry”.

On the plus side, Baseline presents a report : “Tech Job Losses Lessening”, suggesting the bloodbath of the last few quarters may be near over.