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Michael Coates - Pragmatic Evangelist

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    Double-Linking Blogs?

    A double-linking blog is one that links to itself.  This blog is one, for example: now and again, I refer to an earlier post. 

    There's talk in the blogosphere at the moment that this practice just isn't kosher.  Is this justified or not? 

    First of all, is "what" justified?  A blog that links to itself or the criticism in the 'sphere over it?

    We all get that the practice is intended to increase pageviews for online advertising.  As I don't feature online advertising, this is not why I do it.

    I've accumulated a decent body of work since 2005, so why wouldn't I post a self-reference, where appropriate?  Why explain the same details on a particular topic if I've already covered it?

    So, why the flap?  In the 'sphere:

    Robert Scoble posts "Bloggers “double linking?”", pointing me to a Louis Gray post: "Internal Linking On Some Tech Blogs Is Out of Control".

    posted on Wednesday, September 19, 2007 6:20 PM

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    The opinions expressed herein are my own and are not intended to represent those of my employer.