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Michael Coates - Microsoft Pragmatic Evangelist

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    The Chinese "RedBerry"

    Interesting bit in the Globe a few moments ago; seems China's Unicom (second-largest mobile carrier) just introduced a product to challenge RIM's BlackBerry device.  They're calling it the RedBerry.  From the article:

    A state-owned newspaper, China Daily, said China Unicom's decision to call its product the RedBerry is "a clear sign that the firm is ready to challenge the BlackBerry push-mail service." Another Chinese business publication said China Unicom is "taking up the hatchet" against BlackBerry.

    In its press release, China Unicom acknowledges that BlackBerry is "the most successful application of push mail." But a standard five-megabyte e-mail account at RedBerry will cost less than a dollar a month, plus a few cents for each e-mail sent. A typical BlackBerry account in Hong Kong costs up to $64 (U.S.) per month for unlimited e-mail.

    "From RIM's point of view, this is rather disturbing," a Canadian business consultant in Beijing said, speaking on condition of anonymity. "It's obviously a copycat name. It's a fairly clever example of brand piracy."

    This follows a two-year delay imposed by the Chinese government claiming the high level of encryption technology RIM uses in message transfer operations.

    Globe and Mail: “China's Got RedBerry”.

    posted on Tuesday, April 11, 2006 5:41 PM

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