Interesting proposal from Comcast; they're talking about offering a Pay-Per-View (PPV) movie with a DVD in the mail a few days later. The price is looking like about US$17, which isn't far from the going rate of most DVDs.
CDFreaks just posted “Comcast proposes video on demand with a DVD follow-up”.
This isn't far from my thinking in my “Theatre and DVD: Mind the Gap” last month. I was noticing the early releases of DVDs are typically “bare bones” (i.e., lacking significant special features), with a follow-on DVD around the holidaze. The studios get to piggyback on the marketing programs, folks like me get the DVD in our hot little hands and if the special features are good enough the next time around, I might pick up another copy.
Comcast's idea is interesting to me, though. Instant gratification, and a DVD trophy for my shelf.