The North Face demo rocked the crowd during the keynote at PDC05. To the user, it is an immersive, interactive experience in brand and product offering. To the developer, it's data driven, dynamic and Windows Presentation Foundation all the way.
Kudos to Craig and Karstens at Microsoft side and to Fluid. Fluid is a pioneer in Rich Internet Application development. They've been working in the space for over a decade.
Watch the video of the demo.
Darren of Fluid and Karstens of Microsoft wrote a whiteper titled “The North Face In-Store Explorer Proof-of-Concept: A White Paper”, now available on MSDN. It has a great deal of information on how they did it, including code and XAML samples. Amazing work, guys.