Changes to LinkedIn Privacy: aka “Pulling a Facebook”
August 14, 2011 2 Comments
LinkedIn came under some fire this past week for a change in their privacy settings. In essence, they introduced a setting that allows them to use user names and photos to target third-party advertising.
The big rub? The setting is ‘on’ by default. Yes: members can turn it off .. if they know about it and can navigate to the proper settings.
Note that Facebook has quietly made similar changes over the past few years, followed by member outcry and articles on how users can make changes to their account.
Granted, some self-employed types (me, for example) might enjoy exposure to a wider audience, or an implied association with a favorable advertiser .. but conversely, I’d not enjoy just any implied association, or an advert for a competitor. As the new policy doesn’t give me any control, I would resist this change.
In light of the member response, LinkedIn has reconsidered this strategy. See the LinkedIn blog post: “Privacy, Advertising, and Putting Members First”. A kudos to them for rapid reconsideration and their public response.